Map development

I think its important for the packs to communicate relevant and useful things, as I guess theres literally no point to a folded piece of paper, so I think the best way to utilise the space is to create a simpistic map that can be used by the audience to find their way around each venue. 

 

I started with the tate and decided that this style of floor plan works well as a map as the clarity is strong and can show multiple floors within a small space. 

Each floor is vectored and the corresponding level is written next to it, key to note that I'll be using the consistent typeface - gill sans as this will obviously reinforce the brand and make sure it all works together. 

white, I think made the whole thing gross, with the colour schemes it made the end result really feminine which is something I wanted to avoid. I think sometimes a feminine colour scheme can work but I really didnt want to create something with that tone of voice. 

This black with reduced opactity allowed and interesting effect but I think it was too dark...too much of a contrast between this and the colours.

Despite only designing for this one lot of colours, it will be key to gage how it looks with the other colours too, but preliminary wise I think has the opportunity to work well....