Again utilising the logo and branding for the wayfinding is a great opportunity to have a big impressiion on buildings that are not permanent locations. They create a bold statement on walls, therefore really helping to push the brand to the audience.
The bold colours that will be relevant for each of the locations and so creating an even stronger link to their representative colours.
The smalller signage utilises the arrows that can be created from the logo to show the way round the venue.
The branding is emphasised, even down to the smaller details such as tickets and student membership cards, allowing for student discounts throughout. This will really help advertise the outcomes for the target audience.
With both of these the standardised colour pallete, used on the website etc is applied to the back keeping the front clear for important information. The logo pattern, however, has been applied along with the logotype..
At this stage, when I realised that the logo is used so thoroughly the logotype is really key when branding everything.
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