Alternative - Exhibitors page

We used the same grid to address dealing with a lot of information across a page. This relates to the rule of three still. It was very important for this page to read correctly as it would informt eh reader of page numbers, which isnt something that would work if it didnt communicate effectively 

Therefore we started from the top left to ensure correct direction of reading. 

We split the information into three, to work with the concept. 

Then after playing round with all of the above options and asking others in the studio to tell us how they'd read it...we settled on the last image,. we think this takes something that is usually dull and adds movement to it, particularly with the images too.