I also thought that I should consider more detail so added by putting the logo onto a tshirt. This allows the audience to also gain a sense of the tone of voice, as helpful.
On that note, I think I should comment on the tone of voice, as I think its similar to the logos and branding, very clear, bold but has no over riding humour. Instead this is a brand that is full of information, wanting to inspire and educate.
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