Tuesday, 28 May 2013
Evaluation
Evaluation
What skills have you
developed through this module and how effectively do you think you’ve applied
them?
Time
management has been improved, not only from working on my own and discovering
the pace and speed that I work at but also by working in a group this has
caused me to work more effectively and efficiently by setting internal
deadlines. These have also be caused by external factors which gave us a time
constraint on some briefs such as the pitches and yearbook.
Live
briefs are something that I’ve become much more confident with, I feel I can
decide on relevant deliverables and develop a relevant concept for my designs too.
Working
with a client is something that has been improved and built on , improving
professional communication. Working with content is something that has really
benefitted my practice, spending more time on producing work rather than
spending time deciding on content and researching this.
Working
for a corporate brief involved working with limted content and to guidelines
that needed to be adhered to. This caused me to work differently, basing the
outcomes on concept rather than deciding on a logo or typefaces. Strengthening
my concept development and range at which I think about the concept.
Type
and Layout has been really improved throughout this fmp, working with 2
publication pitches, the fine art yearbook and also the design context, this
has allowed me to develop a concept then apply it through non standard layouts.
Particularly with the fine art brief, this worked so well to emphasise the
underlying message.
Professional
Print specifications was another improvement to my skill set, working on a
brief from concept development to professional printing is a great feeling and
we all learnt a lot about how to work best for printers, including image
management. This was used again within my design context.
Freelance
– working alone was similarly beneficial to working in a group, I realized that
I enjoyed the different aspects of both as freelancing with a client gives you
a less pressured, more creative way of working. However, with Sophie, I found
her hard to get any content from, so struggled to push the range as far as it
could have gone.
Book
Binding was something I had hoped to do while at college and finally I sorted
out doing it for my final publication for design context, it was a daunting
concept and at times I was tempted to send it off to get professionally
printed, but I am glad I had a go as I think the results work well in contrast
to the other publication I’ve worked on.
Studio
practice has been improved, since doing another placement I recognized that
there is a much better way to work. Although I felt at some points the studio
isn’t always that productive, nearing the deadline it becomes such a creative
space and this has proven to me that I’d like to be working in a medium sized
studio where the atmosphere is key to teamwork and concept development.
Dealing
with several briefs has been something I thought I might struggle with, but its
been really enjoyable and much more true to life. I can finally be confident in
working on several very different briefs, which is a boost when looking to the
future and working professionally
What approaches
to/methods of design production have you developed and how have these informed
your design development process?
Multi page doc- through all of the editorial work it
has allowed me to become much more confident with working with larger files and
involving pagination.
Logo
applications – developing a logo and then pushing it further than just applying
it works much better to reinforce the brand and also adds interest to things
that can be quite boring or standardized
Concept
driven briefs
Live
clients and freelancing
Range
of collateral
What strengths can you
identify in your work and how will you capitalise on these?
Team work
– I want to work in a studio so this will allow for the growth in this area. I
think I work well when I can bounce ideas off others, and when I can receive
crits often it aids my design practice hugely.
Collaborating
with others – my confidence with working with others has been boosted too, from
both college work during this module and working on my placement on live briefs
it has made me realize that conceptually, practically and visually all are
improved when working with other.
Working
with content makes things so much easier, and I have really enjoyed working
with a large amount of this, especially when pushing forward a concept. I will
endeavor to work on live briefs or self initiated ones for my portfolio, all
with accessible content.
Research
Concept
Product
photography
These
are the things that I wrote I wanted to do differently in my last module and I
feel that I have built on all of these, which for me is a great boost.
1. Improve
time management, start MAKING STUFF from the word go to help myself evaluate
and play with outcomes.
2. Improve
my wayfinding mock ups, this is something that I want to explore further.
3. Learn
to use photoshop to a better standard, I am happy to work in the other programs
but photoshop feels like a weakness.
4. Use
more type, I enjoy typesetting and so I will be looking into designing
publications in my FMP which will allow me to experiement and build on my type
knowledge.
5. I think
I am using colour more effectively but this also needs to be explored further.
Five
things I will do differently:
1.
Work with content, as research for
specifically the typography tour was something that limited the time I spent
designing and producing it.
2.
Document my work process consistently
and evaluate this for my own personal development
3.
Use time effectively and organise crits
within peer groups to create internal deadlines which I can then work to.
4.
When working with clients, ensure
communication is effective and deliverables are arranged from the beginning, to
avoid misunderstandings or lack of content.
5.
Explore a concept more, push it further.
Attendance:
5
Punctuality:
5
Motivation:5
Commitment:
5
Quantity
of work: 4
Quality
of work: 4
Contribution
to the group: 5
Further analysis:
Change to SOI
Not continuing with some briefs is something that on
evaluation worked out well in some ways, but it limited the outcomes for
submission. The reason I think this happened was because none of them were live,
they were old competition briefs, or things I thought I should do…
What would have been beneficial was to spend more time
considering what I’m interested in and how I wanted to spend my fmp. I thought
I’d considered this but looking back, I don’t think this I was honest with
myself on what I really wanted to investigate.
I am glad that my rationale matches with my SOI
because at the core of my practice branding and identity is something I enjoy
the most.
Fortunately I did end up doing a variety of live and
competition briefs which made up time that I lost during the beginning of the
module to dissertation and generally not working effectively.
Overall I am happy with what I’ve achieved for this
module, and look forward to applying everything I’ve learnt to more live
briefs. Working with clients is something I both look forward to and dread, but
what I’ve learnt, particularly during this FMP stands me in good stead I think
to communicate effectively with both collegues and clients. Which I think is
key when communicating a message is what its all about.
Something that I found really inspiring was my design
context, this has changed my view on how I want to design. I think that
designers have a lot of influence and using that wisely is something very
admirable. My dissertation really helped subliminally influence my designing
and even definitely ended up being much more helpful that initially
anticipated.
Fine Art Promotion
Further promotion for the exhibition is shwon through web presence. This follows the same aesthetic as the yearbook to ensure continuity throughout the range and create a strong reinforced brand identity.
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