Initial Layouts for the first meeting

 we had an initial meeting the final to decided on the concept and what they wanted to gain from as designing for them. In previous years,  there has been a lack of identity shown within the publication. This was something we thought was vital specially mentioned the title of their exhibition' proof'.

 they wanted to place their exhibition on Aristotle's theory of credibility based on three defining characters:  logos, pathos, ethos.

 due to there being three factors of this rule or theory, we decided to apply this across the identity and great and layout of the publication while adding identity, you can see from above that we are working with a three column layout. This was decided and also 14 mil margin which fits in with the concept as it currently stands from our initial meeting. We wanted to give this publication are clean aesthetic that didn't lack credibility or wouldn't look out of place in an exhibition this style was important to all of us the group. We decided to add identity for person by taking a passport size photograph and presenting three variations of this. Once you've both San serif and serif typeface. San serif headers to give an overarching  impact whereas those formality of each person's statements would look better in a serif typeface to allow more authority and believability. We wanted to take out three buzzwords from statement  ( working on a set of three still).

 We all went off and produced her in spreads unfortunately I was ill this time so couldnt  but did come back to help analyse and put together spreads that would work throughout...