Brief 1: Typography Tour

Background / Considerations
Giving typography greater exposure to raise awareness that, as some have called it, the single most important aspect of graphic design. As part of a larger educational tour I will be concentrating on a broad range of typography. This will allow me to create an extensive range of collateral for a museum/exhibition space. Target Audience The purpose of this brief is to make students aware of what typography really is.
Mandatory Requirements In response to my statement of intent it is important to explore materials and different ways of communication.	Deliverables Logo – No more than three colours and true definition in black and white, photocopying and face. Examples of each format should be presented. Stationary – (letterhead, business card, compliment slip, invoice, envelope). Size and format of all items is to be determined by you. Presentation in colour. Designer to specify all materials and provide samples. Please use the following address information: Type Coach Co-Ordinator, ISTD, P.O. Box 1234, London W1P 1LX. T: (0)20 7255 1234 F: (0)20 7255 1234 E: typecoach@istd.org.uk www.typecoach.co.uk If you decide upon another name you must change accordingly Website – Home page, online booking form and site map. Promotional Poster – should be presented as a full size presentational mock up. Consideration to how it would be mailed. Publicity Brochure – 8 pages plus 4 page cover. (more details view type coach)